Metalcaucho invests in MetalBrain, a powerful online tool to support its commercials

10 Febbraio 2020  |  Corporativo

The past February 6, at the annual meeting of Metalcaucho commercials and representatives, was presented MetalBrain, a digital platform developed to facilitate commercial work, allowing to have an automated view of the business opportunities

Metalcaucho responds to general uncertainty in the aftermarket sector with a commitment to investment. The conservative trend in times of crisis that points to savings and immobility is not part of the DNA of the Barcelona company, which in this type of scenarios is one step ahead of the competition and hopes to improve its offer and service to continue growing.

The annual meeting of national commercials and representatives of Metalcaucho on February 6 was the moment chosen to present a new tool that will facilitate the work of its commercials and improve customer service. This is the double objective of MetalBrain, a powerful online platform with the ability to analyze in detail the purchases of each customer, seeing their billing history, families that work more and less, and a series of parameters in order to detect business opportunities, go to detail, and present individualized offers based on the needs of each customer.

In the words of Josep Grañó, managing director of Metalcaucho, “this commercial tool is another example of our commitment to investing in Big Data and digitalization of the company. This platform will allow us to change our work culture, have more time for decision making, go to detail with commercial reports of each customer, and be able to offer them a more personalized service”.

In addition, the leader of Metalcaucho took advantage of the meeting with his commercial workteam to give the main lines of the forecast for this year 2020: “Thanks to the work of our product development engineers, we hope to launch 3,500 new part numbers this year, as already we have done in this past 2019. In addition, we will continue to focus on spare parts for Asian cars, a strategic niche in which we will continue to grow”. Finally, Josep Grañó stressed that the investment in digital tools does not mean that we stop doing in more tangible aspects: “we are working on an expansion of our logistics warehouse to have greater operational capacity and to be able to offer a better service to our customers”.

MetalBrain is a response to the constant increase of the catalog, both in families and in part numbers, to an upward competitive environment, and to the growth in customers. MetalBrain’s technology will allow Metalcaucho to have a better view of business opportunities in an automated way, and a differential positioning within a highly competitive sector, with a greater capacity for analysis than other competitors. As the phrase associated with MetalBrain says, the goal is to lead and grow intelligently.